Earlier this week Apple release a new ad titled "What Will Your Verse Be". The ad features Robin Williams narrating poetry (including Walt Whitman) in the background while iPads are used in various ways. The beauty of the ad is that it perfectly represents what Apple strides for: elegance and simplicity. There are no obvious slogans or calls to action. The ad showcases what the iPad was designed to do: make technology as accessible as possible to as many people as possible. The cinematography, music and overall production value makes the ad resemble a movie trailer. Technology companies and and Ad agencies the world over should take notice.